7 things people must have before they will buy.

In a nutshell

• Pain, unfulfilled desire, or another problem.
• The doubt that they can do it themselves.
• The belief that the cost of inaction is more expensive than the investment.
• The belief that achieving the desire or removing the pain will improve their life.
• The resources and willingness to solve the problem.
• The support from others in making the decision.
• Trust in you, the method you're selling, and the process to deliver on it.

Understanding these points is key to successful marketing and sales, especially in the world of affiliate marketing and online business.

Here's a detailed explanation of each:

1.Pain, unfulfilled desire, or another problem.

This is the foundation of all sales. People buy solutions, not products. They need to have a clear pain point, desire, or problem that your product or service can address. For example, someone might feel the pain of not having enough time in their day, desire financial freedom, or have the problem of not knowing how to start an online business.

2.The doubt that they can do it themselves.

If people believe they can solve their problem on their own, they're less likely to buy. They need to recognize that your solution offers something they can't easily replicate. This could be expertise, a unique process, or simply the timesaving aspect of a ready-made solution.

3.The belief that the cost of inaction is more expensive than the investment.

This is about perceived value. Potential buyers need to believe that NOT buying your product or service will cost them more in the long run than the price of your offering. This could be in terms of money, time, missed opportunities, or continued frustration.

4.The belief that achieving the desire or removing the pain will improve their life.

It's important for individuals to imagine a brighter future through your solution. They need to envision the positive changes in their life after resolving their issue or achieving their goal. This vision inspires them to act.

5.The resources and willingness to solve the problem.

Even if someone recognizes their problem and believes in your solution, they need to have the means to act. This includes not just financial resources, but also the time, energy, and commitment required to implement the solution.

6.The support from others in making the decision.

The influence of others plays a big role in many purchasing decisions, especially major ones. These individuals could be family members, business partners, or colleagues. The support of these influential figures is essential when making a final decision to buy.

7.Trust in you, the method you're selling, and the process to deliver on it.

This might be the most essential factor. Buyers need to have confidence in you as the seller or affiliate, faith in the product's effectiveness or method being promoted, and trust in the delivery and implementation process.

Wealthy Affiliate is a huge community of over 2,9 million like-minded members, always eager and willing to help each other succeed. 

This is where I still learn everything I want to know about affiliate marketing 

So, do I recommend it? Yes, I do! It’s $0 to start. Get Rolling Now!

Join Wealthy Affiliate now, and I will see you inside!

All the best,

Luc

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