That’s the way the cookie crumbles.

A cookie can be any of a variety of hand-held, flour-based sweet cakes, either crisp or soft.

According to culinary historians, the first historical record of cookies was their use as test cakes.  They baked a small amount of cake batter to test the oven temperature.

They derived the name cookie from the Dutch word "koekje", meaning “small or little cake.” Biscuit comes from the Latin word bis coctum, which means, “twice baked.”

So if cookies were baked, why didn't they call them "bakies"? ?

A different kind of cookie

I’m talking about a tracking cookie, the kind that won't affect your waistline.

You may not know exactly what they are, but they’re there…

When you are an affiliate, you leave tracking cookies on people's computers that make sure that you get the credit for the sale that was made from your blog, for instance, through an advertisement or an affiliate link.

When a cookie is planted on a web browser, a date when the cookie expires is defined. This date is important because it can only record affiliate sales before the cookie expiration date. This period will also determine if repeat sales will be recorded.

The duration of such cookie, also known as cookie period, will define your marketing decisions.

Is there a difference between the use of tracking cookies on desktop and mobile devices?

It is unnecessary to place cookies on mobile devices to recognize the user in various apps and measure conversions.

As a user, you automatically receive a unique marketing number(a Tracking ID) from the operating system. At Apple (iOS) and Google (Android), they are called IDFA and AAID, respectively.

So, companies do not have to follow people.

Therefore, banning third-party cookies only affects the “desktop world,”; which accounts for about 50% of all online traffic.

What are those tracking cookies?

First-Party Cookies

First-party cookies are directly stored by the website (or domain) you visit. These cookies allow website owners to collect analytics data, remember language settings, and perform other useful functions that provide a good user experience.

Third-Party Cookies

Third-party cookies are created by domains that are not the website (or domain) that you are visiting. These are usually used for online-advertising purposes and placed on a website through a script or tag. A third-party cookie is accessible on any website that loads the third-party server’s code.

That's the way the cookie crumbles

Last year, Google said it would prevent the world's most widely used browser from accepting the snippets of text called third-party cookies that help advertisers, publishers and data brokers profile you to help advertisers target ads toward you.

The change would prevent an advertiser that recorded your visit to a dieting website from later showing you ads for weight loss programs on other sites, for example.

The tech giant has delayed a major privacy change to its Chrome browser, pushing back a plan to block third-party cookies until late 2023 as it determines how to protect users while providing web publishers a way to make money.

The tracking in affiliate marketing will remain, since they track sales using 1st party cookies.

All the best,

Luc

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